Monday, March 16, 2009

So Why Do Photos Cost So Much?

Look at the post I did below on Pro Shots versus Snap Shots.

If I were to sell the photo below, perhaps I might ask for $20 for an 8x10. Or maybe I'd ask for $50. Or $100. There is no set standard for selling a photograph.

So why do photos cost so much?

Well, consider this:

1. The equipment used to take that photo cost a lot of money. It was done with pro quality gear.
2. Training. I've had years of training which cost a lot of money. College classes, seminars, etc.
3. Experience. It took years of taking photos to know how to compose and expose properly.
4. Printing. Pro printing isn't necessarily all that cheap. Doing it at a drug store might be though, but the quality isn't always there.
5. Parking, gas, entrance fees. Sometimes this plays a factor in even getting the shot.
6. Access. Sometimes you need a pro photographer's credentials even to get the shot.
7. Time. Time is money and sometimes you have to wait around just to take the photo.
8. Advertising. Can't sell anything if nobody knows you are trying to sell it.
9. Other vendors. At times a stylist, hair dresser, or make up artist might be needed. $$
10. Other Overhead. Pros often have studios or offices that require rent. That is expensive.
11. Errors and Omissions Insurance. Costly, but protects the clients.
12. General Liability Insurance. Protects the pro, but also costs money.

These are just some factors as to why photos cost what they do. It's sometimes more than you might think. If you think, "It's just a picture! Why does it cost so much?" Now you know.

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